Our first systemThe WhatsApp assistant

Systems built around your business, not the other way round.

Kensa builds bespoke systems for businesses. The first one answers your WhatsApp enquiries day and night, sends promising ones your booking link and keeps your own CRM up to date.

Message us to try it. You’ll be talking to our own assistant, set up the same way we’d set up yours.

Maison Claironline
Customer: Hi, do you do laser hair removal?20:41

What they see, and the alert you get. It’s sped up, and the clinics are made up.

  • Replies on WhatsApp
  • Qualifies every lead
  • Sends your booking link
  • Reminders and follow-ups
  • A summary every morning
  • Your own CRM

What one evening looks like

Using an aesthetic clinic as the example. The times are when things really happen.

  1. They message you

    After you’ve closed, from the sofa. People get in touch when they’re free, which is usually when you aren’t.

    Customer: Hi, do you do skin consultations? I work in the day so I can’t really call21:47
  2. It replies within seconds

    It waits a few seconds in case they’re still typing, so three quick messages get one proper reply.

    Business: Hi, I’m Isla from Maison Clair. We do, and there’s no need to call. I can help you book in right here.Would an evening or a Saturday consultation suit you better?21:47
  3. It asks what you need to know

    It asks your questions one at a time, in plain language, and skips anything they’ve already told it.

    Customer: Saturdays really. I’ve never had a treatment before21:48
    Business: That’s completely fine, a lot of our clients start with a consultation for exactly that reason.Is there anything in particular you’d like to talk to the practitioner about?21:48
  4. Your phone buzzes

    When an enquiry looks promising, you get a WhatsApp with the whole conversation, and they get your booking link at the same time.

    Kensanow

    New enquiry for Maison Clair. First-time client, skin consultation, prefers Saturdays. Booking link sent.

  5. Late messages still get answered

    Every enquiry gets a reply at any hour. Your alert waits until 8am, so nothing wakes you.

    Kensaheld until 08:00

    New enquiry for Maison Clair. Asking about a laser hair removal consultation.

  1. Your summary is waiting

    A short summary on WhatsApp and by email: yesterday’s enquiries, who looks promising, who booked, and anyone who opted out.

    From Kensa at 08:00

    Daily summary for Maison Clair

    New enquiries
    4
    Look promising
    2
    Booking links sent
    2
    Booked
    1
    Asked not to be contacted
    0

    Example figures

  2. Quieter enquiries get a follow-up

    Warm enquiries that went quiet get a friendly follow-up with your booking link, unless they’ve said STOP.

    Business: Hi, we spoke a little while back. Still happy to answer anything, or you can grab a time here:Pick a time09:00
  3. Stalled chats get a nudge

    If someone stopped replying halfway through, they get a gentle message that evening. If anyone was left without a reply, you’re told.

    Business: Hi Sam, just following up on your message to Maison Clair. No rush at all, but if you still need a hand I’m here.And if you’d rather not hear from us again, just reply STOP.18:00

A bespoke system behind every chat

Your customers only ever see the WhatsApp chat. Behind it is a system we build for your business and look after for you, with your own CRM at the centre. Everything connects to it, from booking people in to chasing the ones who go quiet.

Maison Clair CRM

Example data

Leads

All leads5
NameStatusSource detailFollow-up date
BookedWebsite buttonEmpty
Has your linkGoogleEmpty
TalkingQR card22 Sep 2026
TalkingWebsite buttonEmpty
Didn’t bookQR cardEmpty

Example data for a made-up clinic, laid out the way your CRM looks. Switch between tables, or open any record.

Your own CRM

  • Every lead, conversation and booking in one place, in a workspace that’s only yours
  • Each lead’s answers to the questions you care about, and where they’ve got to: talking, has your link, booked
  • A short written summary of every enquiry, so you don’t have to scroll the whole chat
  • Where each lead found you: your website, Google or a QR card

Getting people booked

  • Promising enquiries get your booking link straight away
  • If they haven’t booked after a day, the link goes again, and after three days they get one last friendly message
  • Anyone who never books is marked “Didn’t book”, so your CRM stays accurate

Around the appointment

  • A confirmation on WhatsApp the moment they book, with the date and time written out
  • A new confirmation if they reschedule, and your CRM updated if they cancel
  • A reminder the day before
  • A check-in afterwards, with a link to leave a review if you’d like one

Following up

  • Warm enquiries that go quiet get a follow-up with your booking link
  • Chats that stall halfway through get a gentle nudge that evening
  • A weekly WhatsApp to past enquiries who never booked, sent only to people who agreed to hear from you
  • Anyone who replies STOP never hears from you again, reminders included

Reports and records

  • A summary every morning at 8am, on WhatsApp and by email
  • A month-in-review email on the 1st
  • A log of every message sent and received, showing whether it was delivered and read

Looked after

  • Your WhatsApp connection, CRM and AI checked every five minutes
  • An alert to you if a message fails to deliver
  • If a scheduled job quietly stops, we’re alerted within a day

Set up around the way you work

An aesthetic clinic and a medical tourism clinic need different questions and different answers. Pick one to see what changes.

Isla, for Maison Clair

Example setup

Knows about
Treatments, practitioners, what a consultation involves, opening hours
Asks
  • Which treatment are they interested in?
  • Have they had it before?
  • When could they come in?
Promising when
Ready to book a consultation in the next few weeks
Prices
Quotes your consultation fees
A person replies
Monday to Saturday, 10am to 7pm

These are four examples. Every business is different, so we set yours up with you, using a questionnaire we go through together.

It answers enquiries and leaves the advice to you

At a clinic, it can tell a new patient about opening times and how to book, but questions about suitability or treatment go to the clinicians. The same goes for any business: if a question needs a professional’s judgement, it hands it back to you.

It does

  • Replies to WhatsApp messages and voice notes, day and night
  • Answers from the information you give us, and nothing else
  • Sends promising enquiries your booking link and alerts you
  • Hands over to a person whenever someone asks
  • Keeps every conversation where you can read it

It doesn’t

  • Answer phone calls, or cover web chat, SMS, Instagram or email
  • Give medical, legal or financial advice
  • Plug into your systems or ask for your logins
  • Use your main WhatsApp number
  • Find you new leads or guarantee results

The WhatsApp assistant is just the start

Helping you use AI safely and efficiently is the whole idea. If your team does the same job the same way every week, tell us about it, and we’ll be honest about whether a system could take it off your hands and what it would involve.

Talk to us about a system

The kind of job we mean

  • Chasing quotes that went quiet
  • Reminding customers about renewals
  • Asking happy customers for a review
  • Collecting details before an appointment

How we build yours

Book a discovery call
  1. Discovery call

    We see whether it’s a fit, and talk through what it would cost for your business.

  2. Agreement

    If it makes sense, we send you an agreement.

  3. Questionnaire

    We go through your services and common questions with you. It’s what the assistant answers from.

  4. Build and test

    We set everything up and test it properly before it talks to a real customer.

  5. Live

    We keep an eye on it for you, and your morning summaries start.

From questionnaire to live usually takes about two weeks. Most of that time is us waiting on your answers, so it can be quicker.

You’ll deal with the people who build it

  • Guled JamaGuled JamaCo-founder
  • Hamse IsmailHamse IsmailCo-founder

Kensa AI Ltd is a small UK company run by its co-founders, Guled Jama and Hamse Ismail.

We build bespoke systems that help businesses use AI safely and efficiently, rather than bolting it on and hoping for the best. The WhatsApp assistant is the first one we’re offering. There’s no sales team, so your discovery call is with Guled.

We’re taking on our first clients now. If we don’t think Kensa is right for you, we’ll tell you on that first call.

Questions people ask

Can’t see your question? Ask us.

Is it a chatbot?

It’s AI, but it doesn’t work like the menu bots you’ve probably used. It reads what the person actually asked, answers it, and picks up the details it needs as the chat goes on. If someone asks whether they’re talking to a real person, it tells them the truth.

What’s in the CRM?

Every lead, with their score, a short summary, where they found you and how far along they are. Alongside that you get the full conversation, their bookings, and a log of every message showing whether it was delivered and read. It’s yours to look through whenever you like.

Do you need access to our systems?

No. It doesn’t connect to your practice software, diary, website or database, and we never ask for logins. All we need is your answers to our questionnaire and, if you want people booked in directly, your booking link. You don’t install anything or turn anything off.

Does it work with our booking, practice or CRM software?

Not directly. Enquiries go into the CRM we set up for you, and you get an alert with the whole conversation. If you’d like your own system connected, we can talk about that on the call.

Does it work for our industry?

Probably. We set it up for each client: what it knows, which questions it asks and what counts as a promising enquiry. If people message you on WhatsApp and you want them booked in, it’ll fit. If you only get a message every couple of weeks, you don’t need it yet, and we’ll tell you that.

Do you build other systems?

Yes. The WhatsApp assistant is the first system we offer, but bespoke systems are what we do. If there’s a repetitive job in your business you’d like taken off your hands, tell us about it on a call. We’ll work out what’s involved and quote for that job specifically.

Does it use our existing WhatsApp number?

No, on purpose. You get a separate number just for this. WhatsApp sometimes restricts business numbers used like this, and while we follow the practices that make it less likely, nobody can promise it won’t happen. If it does, you lose a spare number for a day or two instead of your main one, and your conversations are safe in your CRM either way.

What if it says something wrong to a customer?

It only answers from the information you give us. It’s told never to make up prices, promise results, or give medical, legal or financial advice, and when it doesn’t know something it says so and passes the question to you. It’s still AI, so we can’t promise it’ll never say something odd. That’s why we test it before it goes live, and why every conversation is there for you to read.

Can we see what it’s saying?

Yes. Every conversation is saved in full in your CRM, and you can open any of them whenever you like. You also get a short summary every morning.

What if someone wants to speak to a person?

It lets you know, and tells them someone will get back to them. If it’s late at night, your alert waits until 8am rather than waking you.

Can we message past enquiries?

Yes. Once a week it can send a WhatsApp to past enquiries who never booked, as long as they agreed to hear from you. Anyone who has booked, opted out or never agreed is left out automatically.

What happens to our customers’ data?

It’s kept in a CRM we run for you, in a workspace that’s only yours. The data belongs to you, and you can export it or have it deleted whenever you like. In data protection terms you’re the controller and we’re the processor, and a data processing agreement covers that.

Do we need to be technical?

No. We build it, run it and keep an eye on it. On your side there’s a WhatsApp alert when a good enquiry comes in and a summary each morning, and that’s about it.

Can we cancel?

Yes. After the first three months it’s rolling monthly with 30 days’ notice. When you leave, we either send you your data or delete it, whichever you prefer.

Let’s build yours.

The quickest way to see what we build is to message our assistant on WhatsApp. If you’d rather talk it through, book a discovery call.

Your call is with Guled, not a sales team.

In London right now

Message the assistant now and you’ll get a reply, whatever the time.